Growing a successful agency ain’t easy. You’ve got a million competitors, you’ve got major players dominating the market, and you’ve got the whole Silicon Valley licking its chops to disrupt your space. However, don’t let the news discourage you, your competitors will arrogantly rely on technology, massive budgets, and longstanding reputations, leaving you to rely on something much better, community! Unlike them, your agency can be quick and nimble and enact some quick and effective strategies to keep your competitors at bay. And we’re here to help with some unconventional strategies to get you started. Not only are we going to share some out of the box ideas, we’ll give a unique suggestion from our experts to grow your insurance agency.
The following ten simple strategies will help boost your agency’s performance this year. Pick a strategy or two, sit back, and watch your insurance agency grow!
1. Deck Out Your #Squad
Bite the bullet, invest in making cool t-shirts, jackets, or polos that not only promote your insurance agency but force people to recognize y’all.
*Make employee jerseys with nicknames and distinct or funky colors*
2.Work From Anywhere Friday
Let’s face it, your insurance agency isn’t getting huge amounts of foot traffic every day. Why not give the team a little morale boost and spread your brand’s message to the local community with a work from anywhere (except home) day?
*And with those new uniforms, have your team take over the local Starbucks or library. Each employee has to ask at least 1 person who does their insurance (turn in the name on Monday). *
3. Write Online Reviews
Every so often, you’ll take you’ll a team lunch, do a team related outing, or purchase items for your office, here’s another opportunity to promote your brand while promoting others. Create a few online review accounts (Yelp, Google+ to name a few) and review the places your company patronizes.
*Review the coffee shops, restaurants, and bars your squad takes over on work from anywhere Friday*
4. Highlight Locals Doing Well
Want your insurance agency to be promoted across your local neighborhood? Start by promoting those around you. A good place to start is with a monthly social media post highlighting their accomplishments.
*On work from anywhere Friday, hand deliver the award to the winner (don’t forget to take & post pictures)*
5. Do Some PR
Local publications are always looking for stories. Find local editors on Twitter and ask to write a segment on something risk-related. Don’t forget to plug your brand at the end of the articles!
*Better yet, take the time to highlight your clients and share their stories in the local newspaper or local blogs.*
6. Lend A Hand To Other Local Businesses
Every business wants more customers. So do you. Start by helping local business contacts and clients get more. Spread the word, co-promote other businesses sales, specials, and events. Who knows maybe they’ll return the favor.
*Kill two birds with one stone, share local deals in a weekly email and keep your insurance agency top of mind*
7. Get Unconventional Referrals
Most insurance agencies already have connections with the local auto dealer, repair shop, and real estate agent. What about the businesses that are inherently influential like your daycares, nail salons, or Mary Kay salespeople.
*A fathead (above) or sponsoring a wall of a business with a lot of foot traffic would go a long way*
8. Create Local Rewards Programs
Incentivize referrals. Take your unconventional insurance referrals program to the next level, collaborate with your partners to create a local rewards program.
*Make a metal loyalty card for your clients and incentivize them with special deals from your referral partners.*
9. “Sponsor” Local Elections
Ride the coattails attention and fanfare that local elections get. You definitely don’t want to pick a side but you can promote the election in itself.
*Make your presence felt this election at the polls, promote and encourage participation in the elections online and off.*
Better yet, ride the coattails of every local event. Stay atop of local trends, hashtags, and events and use it as a chance to engage.
*Run photo and caption contest on instagram with the pictures that you post and give a reward to the winner!*
There ya have it, 10 quick and easy guerrilla marketing tips to grow your insurance agency in your local area. Have any cool guerrilla marketing tactics you’ve implemented to grow your insurance agency? Comment and share in the comment section below.