Did you know that you could be using videos to promote and market your insurance agency, increase engagement on your digital and social channels, educate your consumers and clients, and reach your audience with a new medium?
Today, video is becoming increasingly more important to your overall marketing plan. It is typically thought of as a central strategy for outreach and marketing campaigns… especially on social media. Many people overlook the fact that video can be used as apart of a client retention strategy.
I’m sure you’ve heard it before from your team.
“We need to start making videos, social media content, and lead magnets to get our clients more engaged”
If that’s not enough to convince you, it has been proven that engaged customers purchase 90% more frequently, they spend 60% more on transactions and they are five times more likely to be exclusively loyal to a brand. Whoa!
There’s no getting around it — insurance marketers have to start looking at video content if they want to increase client retention and engage with audiences across platforms — such as on blogs, YouTube, social media, and search engines.
The general point is to make evergreen content that will add value to your clients, educate your clients on the value that you provide, and increase emotional attachment to your agency. But before you create content, you’ve got to know how to show it.
How To Promote Your Videos?
First, you HAVE to make sure that you promote your content across multiple platforms. Placing the video on your website is a good place to start, but if you want the videos engagment , they have to go on your social media channels.
Secondly, make a call to action with a relevant offer. If we want to get something from the video, we have to ask for it. An effective call to action will open the doors to a conversation. Instead of asking people to request a quote (which they will never do), try and offer a free risk assessment or create a value-added lead magnet.
Finally, consistently promote the videos. Remember, the point is to make evergreen content or content that is always relevant to your clients and prospects. Consistency in promotion across multiple platforms will make sure that your videos actually get seen.
Now that you know where and how to promote the video content, here are 5 ideas to help you get started.
5 Simple Video Ideas For Insurance Agents
What Should You Do? Series
The first and most obvious idea is to create video content detailing what you should do should something bad happen. Analyze your FAQs. Gather survey data. Backtrack all of the common reasons why people call or require service. Then simply proactively create video content to address your clients biggest questions and needs. The best part is, you only have to create these kinds of videos once and you can use them forever.
Whether its the 18-year-old driver who just got a shiny red Camaro, the first-time homebuyer who is absolutely clueless, or a green solopreneur looking for her first general liability policy, first-timers need education. Not to mention, your first-time home- buyers, business owners, recreational vehicle owners are also walking into potential risks, they have no clue about. Your job is to educate them on these risks. Do it with video.
Disprove Common Misconceptions
Do you feel like there is a rumor or skepticism going around about the value you provide? Do you feel like your services are underappreciated? Address these issues head-on with videos detailing what actually goes into protecting your client’s property. Let them know WHO you protect. WHY this coverage costs this much? Let them know to WHAT extent you’ll go to protect their belongings. Let them know HOW you provide superior value relative to competing agencies.
Agencies with specialization can benefit from making niche-specific content. Experts in manufacturing risks can create videos for manufacturing company owners. While agencies focusing on marine risks or aviation risks can create content for their markets. It doesn’t stop there, however, agencies that focus on certain regions can create region-specific content, while agencies that focus on certain demographics or market segments can tailor their content to address their ideal clients directly.
Referral Partner Introductions
Your insurance agency’s video content doesn’t always have to be about you! Every so often, let your clients know who you’re partnered with and what the perks of doing business with them are. Simple as that, invest in promoting your channel partners with video content, it’s a win, win. You’ll win valuable impressions and you’ll get a few brownie points from your referral partners.
Wrapping It Up
All in all, video marketing can be one of the most effective strategies to educate your marketplace, position your agency as the best, and drive long-term engagement. Try any one of these 5 ideas to add immediate value to clients and prospective clients alike.
Enjoy these ideas? Let us know in the comment section which video idea you liked the best.
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