What Is Remarketing And 3 Ways For Agents To Do It

Male and female business people shaking hands

Folks, what is the best way to increase sales? Sell to people you’ve already sold to. You know, and I know that selling to current clients is typically a faster sale with fewer hurdles. If you have done a good job taking care of your clients in the past, they are usually willing to expand […]

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Getting Your Insurance Agency Seen: The Importance of Impressions

Getting Your Insurance Agency Seen

Let’s face it, in order to market insurance services online, your agency has to be seen. In digital advertising, we call being seen on the web, an “impression”. Impressions are when an advertisement or any other form of digital media renders on a user’s screen. By definition, reaching the online marketplace starts with an impression […]

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Finding The Best Insurance Clients Online: Audience Targeting

insurance advertising

If you’ve been following this blog, you’d know that we are huge fans of the reconfigurability of Google AdWords. Why? Because it’s the feature that ensures our online advertising campaigns reach their intended audiences. That is, each insurance marketer’s ideal client. Visualizing and defining your ideal client has huge implications for insurance marketing. Overall, it […]

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