Getting Your Insurance Agency Seen: The Importance of Impressions

Getting Your Insurance Agency Seen

Let’s face it, in order to market insurance services online, your agency has to be seen. In digital advertising, we call being seen on the web, an “impression”. Impressions are when an advertisement or any other form of digital media renders on a user’s screen. By definition, reaching the online marketplace starts with an impression […]

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Finding The Best Insurance Clients Online: Audience Targeting

Finding The Best Insurance Clients Online

If you’ve been following this blog, you’d know that we are huge fans of the reconfigurability of Google AdWords. Why? Because it’s the feature that ensures our online advertising campaigns reach their intended audiences. That is, each insurance marketer’s ideal client. Visualizing and defining your ideal client has huge implications for insurance marketing. Overall, it […]

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Diamond in the Rough?: 5 Reasons Why AdWords is an Agent Essential

adwords for insurance

In the age of online technology, many insurance agents are left wondering how their business is affected by the shifting marketplace. Typically, one of three responses you hear when speaking with insurance agents about the implications of technology and insurance marketing: 1.”I don’t think that online stuff works!” 2. “Is this the end of the […]

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