10X Your Referral System With These 10 Digital Strategies

insurance referrals

Even though relying on them solely is the kiss of death, referrals are the best ways to get more business. But, while many insurance marketers forgo formalized referral programs altogether, those who have to formalize programs often struggle in getting raising awareness to their referral base.

Getting your agency referred means that you not only provided great service, but you created a raving fan in your referrer. Creating a formalized referral system is key for your agency as a whopping 84% of people trust recommendations from people they know. The 16% that don’t, well, you don’t want within 100 miles of your agency anyways.

It’s clear that referrals should be a huge focus for your agency. So, how can you get more of them? Here are 7 marketing strategies to increase referrals for your business.

1. Put it in your email signature

Your email signature is text that shows up at the bottom of your emails. Most agents have their contact information, a link to their website, a fax number, blood type, and social security number listed. Yes, have the basic contact information, but don’t forget to include a link to your referral program.

2. Link it on your social pages, blogs, and online listings

Your social pages, blogs, and listings are getting traffic too, remind your visitors to refer you. If you have a formalized program, include a link for it on your social media pages, blog post conclusions, and online listings.

3. Promote it on your website

In web 3.0, new web visitors will reach your landing pages and your current clients your website. Include the link in the top “above the fold”, on the navigator menu, and even in the footer. This is way, your referral program call to action is always on the screen.

4. Blast an email

Find some images, craft some engaging copy, and schedule a blast. Run an email marketing campaign to your current clients, solely asking for referrals!

5.Change your forms

Don’t make it a required field, but on all of your online forms, ask for the name of someone else who might need insurance. Ta-da, an automated way to get more referrals.

6. Remarket

Get back your program in front of those who have already visited your referral page. Give them a little nudge with this subtle method of asking for a referral.

7. Create a local referral program

Want more referrals, refer other people! Create a page on your website solely for referrals and to highlight the highest quality service providers in your area.

8. Publicize your expertise online

A closed mouth doesn’t get fed. Tell people exactly what your agency specializes in or is looking to attract. You can do this by mentioning it on your social presence

9. Text Message Campaigns

Ask your prospects through the device they use the most. Get on their cellphones, schedule a text message blast to your biggest fans asking for a referral.

10. Thank your referrers on social media

We first shared this strategy last year in The Digital Insurance Agent (get it here for free). You can promote your referral program by working the social proof angle. Highlight your biggest fans and supporters on social media to your follower base.

Wrapping It Up

No matter where you are in building your insurance agency, referrals should be an essential part of your marketing program. With these tips, you should not only be able to create a more referable business that delights current customers and keeps new ones coming in but do it in a fun and automated manner. Which one of these are you going to try? Let us know in the comment section below.

Stay up to date with the latest technological trends, from millennials by subscribing to the blog. Also, if you like the content, give us a hand and follow us on LinkedIn! 🙂 #godigital

Leave a Reply

Your email address will not be published.