If you’re like most insurance agency owners, you have an ideal client you’re trying to reach with your marketing promo. These are the clients that you would rather do business with. Maybe they are from a certain niche, maybe they invest more in your services, or maybe they are more loyal? Either way, the question is, how do you reach more of them, consistently and cost-effectively?
The difference between insurance advertising that works and insurance advertising that doesn’t often comes down to methodology. In marketing, there are two schools of thought for attracting the right prospects: brand awareness and direct response. And if you’re an independent agency, it’s best to focus on the latter. Learn why on IA magazine.