If you haven’t figured out by now, at Infinity Leads, we’re raving fans of Google Adwords. Actually, we’re such big fans that we consider the insurance agents not currently using or considering using Adwords to be completely crazy! Everyday hundreds of thousands of consumers across America demand insurance. But before they actually buy insurance, chances are they’re going to research the best options on Google. Some insurance agents are empowered by Google Adwords. They harness that online consumer demand and turn it into dollar bills. Business comes to them. Other agents spend countless hours chasing down new business. Is your insurance agency harnessing consumer demand on Google?
A few months ago, we shared five reasons why Adwords is an essential for your insurance agency. Today, we’re going to dive a bit deeper and show insurance agents exactly how utilizing Google Adwords correctly will supercharge your insurance marketing! Here’s 5 more reasons why your insurance agency can’t afford NOT to be advertising on Google:
#1. Live Phone Calls
Let’s face it, what is the most beautiful sound to your ears?
Yes, you guessed it! The sound of your phone ringing off the hook with a live prospect looking to buy on the other end. Your support team didn’t have to waste hours cold calling to generate this new business. They didn’t have to scour neighborhoods or attend an event to win this new client. A prospect searching for insurance simply saw your Google ad and decided to click the click-to-call button and give your agency a call.
Agents, imagine fielding more phone calls of prospects wanting to be sold? With Google Adwords, hot leads are delivered directly to you, no hassle, no cold-outreach, and no sharing with other agents!
As human beings we’re limited. The typical work day is 8 hours and there’s only so many people we can reach in one day. The power of Google Adword’s and it’s geo-targeting function allows your insurance agency to reach online consumers in your backyard, nationwide, or even across the globe a, 24 hours a day, 365 days a year. Try to accomplish this with your sales team.
#3. Web Traffic
How many of you have websites? Now how many people actually visit your website? Many insurance agents allow prospects to submit quotes directly to their website, but they always seem to mention that don’t receive that many online quotes. If you checked your web analytics, you’ll understand why. It’s highly likely that you’re getting less web visitors than you’d imagine you would be! Why? Well, the internet has over 1 billion websites and in order to be found you have to help people find you. One way is through Adwords advertising. Adwords ads drive traffic to your website and helps you quote more people by attracting the online searchers. If you want people to visit your website you’re going to have to pay for it. Either with Adwords or with search engine optimization, which leads me to my next point…
There’s value in having the number one spot on Google search results. According to John Rampton’s contribution on Forbes magazine, “reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult your business ahead of the competition.”
Ever been promised that if you paid for search engine optimization, you’d get ranked on the front page?
Well, I hate to break it to you folks, you’ve been lied to!
If you’d notice above the top 4 spots on Google are occupied by companies advertising with Google Adwords.
Finally, with a performance-based advertising system not only do you only pay for when your ads perform, but you’re provided with digital performance data. Want to take a deep dive into the numbers? Google Adwords provides insights into the costs, time of day, geographic location, etc. of which your ad engagement occurred. Get full transparency into your digital marketing with Adwords.
Agents, it’s clear. Consumers everywhere are demanding insurance services and expressing their intent to buy through Google. Insurance agents and agencies need to integrate Adwords into the way they do business. With the power of Google, you too can drive highly qualified and exclusive insurance leads to your agency.
What’s your favorite reason why insurance agents should use Adwords? Leave a comment below with your thoughts.
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