In the insurance industry, acquiring new customers comes at a significant cost. Insurance has some of the largest customer acquisition costs (CAC) of any business industry. According to Insurance Thought Leadership, it’s seven to nine times more to attract a new customer than to retain one. In fact, for every new customer, your independent agency gets, you’re likely shelling out $900 to get them—or a new iPhone.
But what if there was a way to reduce the direct costs and write more premium, more profitably? That can all be possible by crafting a cross-selling campaign and promoting it directly to your clients.