Folks, what is the best way to increase sales?
Sell to people you’ve already sold to.
You know, and I know that selling to current clients is typically a faster sale with fewer hurdles. If you have done a good job taking care of your clients in the past, they are usually willing to expand the relationship to new lines of service, because they already know and trust you.
Did you know that you could use the digital advertising to win renewals from your existing clientele? While digital advertising is typically used for finding and winning new clients online, with remarketing (aka retargeting), your digital ads reach only the people you’ve already interacted with.
What is Remarketing?
Remarketing is an online marketing technique that enables advertisers to reach out to people who visited your website, submitted an email address, or downloaded applications.
Remarketing works by showing a specific ad to customers and people who’ve visited your website, social media sites or applications. Ever notice how right after you search for something online, you see it following you around on the web? That’s remarketing! And it works, when you use time-relevant and highly targeted remarketing ads.
Agents, you can use these techniques too in your digital campaigns. Here are three remarketing ideas that you could implement today:
Policies expiring soon? Direct renewal reminder ads to clients who need to renew.
Have clients with teenage children? Target them with auto insurance ads.
Near a beach, lake, or river? Send relevant ads for related products such as flood or boat insurance ads to clients who reside in these areas.
Remarketing can be a quick and relatively easy way to give your sales numbers a boost. Not to mention, the possibilities with remarketing are endless. Stay visible to the people who have previously sought your services and bring them back for more with remarketing.